SEO Analysis

# David Barber

instagram.com — hairdressers in Limerick
Report generated 25 April 2026 · We Love Marketing
Google rating: ★ 5.0 (82)
40
SEO health
Grade D
6 of 10 checks failing · 3 issues

## Summary

We've analysed `instagram.com` using the same checks as Google Search Console and Lighthouse. We found 3 concrete issues — 1 critical — that directly cost you customers every day.

Domain Rank
78 / 41

## 3 things costing you customers today

Sorted by how much they impact your visibility and conversion. All are fixable.
Show all Hide
1

### No structured data (JSON-LD schema.org)

High
⚠ Site is missing schema.org markup. No LocalBusiness, no opening hours or star ratings in Google's knowledge graphs. You miss Rich Results, Maps connections and the chance to appear in Google's local 3-pack.
✓ Complete JSON-LD: LocalBusiness/Service schema with opening hours, address, phone, areaServed; FAQPage schema on the FAQ page; BreadcrumbList on deeper pages; AggregateRating for your Google rating.
2

### Site has no sitemap.xml

High
⚠ No sitemap found at /sitemap.xml or via robots.txt. Google has to discover all your pages via links instead — many don't get indexed at all. You only appear in Google for your brand name, not for service or location keywords.
✓ Auto-generated sitemap.xml listing all pages with priority and update frequency. Submitted to Google Search Console so all pages are indexed within 1-2 weeks.
3

### robots.txt blocks Google from reading the site

Critical
⚠ Your robots.txt has Disallow: / which shuts the whole site off from Google's crawler. The site isn't indexed at all. This is probably a leftover dev setting.
✓ We fix robots.txt and request a new crawl from Google — the site reappears within a few days.

## 13 SEO checks

The same checks as Google Search Console — 6 of 10 failing today.
Show checklist Hide
Status
HTTPS / SSL enabled
✓
Mobile viewport tag present
✓
Mobile-friendly per Google (tap targets, text size)
✗
Structured data (schema.org / JSON-LD)
✗
sitemap.xml present and contains pages
✗
robots.txt points to sitemap
✓
robots.txt does not block Google
✗
Performance ≥ 80 (fast loading)
—
SEO score ≥ 90
—
Accessibility ≥ 80
—
Email address visible on site
✗
Domain Rank ≥ 2 (established authority)
✓
At least 10 pages in sitemap (content-rich)
✗

## Want us to fix this?

30-min free walkthrough where we go through the report and show you exactly how we'd solve each point.

- Technical SEO foundation: HTTPS, schema.org, sitemap, mobile optimisation
- Deep service pages + location pages for local ranking
- Contact form + quote form open around the clock
- Google Business Profile optimisation (if not already done)
- Ongoing SEO work after launch — not just build and leave

Book 30-min walkthrough Call +46 73 554 69 68
Confidential working material · report generated 25 April 2026.